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Behind the Headlines: Selling Milwaukee as a Brand

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11:30 am - 1:30 pm

Foley & Lardner LLP, 40th Floor, US Bank Building
777 E. Wisconsin Ave. Milwaukee WI, 53202

***PLEASE NOTE: US Bank Parking Structure has been CLOSED***

As part of its continuing effort to encourage in-depth analysis of the most important issues of the day, the Milwaukee Press Club is pleased to present its next Behind the Headlines topic:

“Selling Milwaukee as a brand:
What’s been done, and has it been successful?”

There has been much discussion in recent months about the need to increase the branding of Milwaukee in order to enhance the image of the community and also increase tourism and economic development. This luncheon event will highlight what is being done and what should be done to enhance the city’s brand throughout the United States and the world.

What:  Three distinguished industry leaders will face a panel of journalists to talk about the branding of the Milwaukee region.

When:  Thursday, Sept. 25, 2014, from 11:30 AM to 1:30 PM, lunch included. (Doors open at 11:30 a.m. and program goes from 12 noon to 1:30 PM.)

Where:  Foley & Lardner LLP, 40th Floor, US Bank Building
777 E. Wisconsin Avenue, Milwaukee

The event is open to the public.

The industry leaders include:

Tim Dixon is owner of the Iron Horse Hotel in Milwaukee. Dixon has more than 20 years of experience in construction, urban renewal, and complete site development and has developed more than $120 million in commercial, residential and hospitality properties. Dixon’s developments in the various areas in and around downtown Milwaukee have left an indelible impact on the city’s revitalization.

Joe Kirgues is co-founder of Gener8tor. Gener8tor is an accelerator located in Milwaukee and Madison that provides first-stage startups with seed capital, applies lean-startup principles to startup development, creates an environment for entrepreneurs to collaborate and establishes access to later-stage capital

Michael Pink is the Milwaukee Ballet Artistic Director. Pink is the longest serving artistic director in the Milwaukee Ballet’s history. Since joining the Milwaukee Ballet in December of 2002, he has established himself as a prominent member of the Milwaukee arts community, demonstrating his commitment to the future of dance through new work, education and collaboration.

Peggy Williams Smith is corporate vice president of food & beverage for Marcus Hotels & Resorts. She is responsible for standardizing and expanding the company’s leading food and beverage operations, including successful brands such as the Mason Street Grill and Miller Time Pub & Grill. Actively involved in charitable and business organizations, Peggy is the immediate past president of TEMPO Milwaukee.

The Journalists (listed alphabetically):

• Alison Bauter, Milwaukee Business Journal
• Erik Bilstad, WTMJ-AM
• Don Walker, Milwaukee Journal Sentinel

The speakers will answer questions from the media panel.  Audience questions will follow.

Presenting sponsor:
Foley & Lardner LLP, which also generously donated space for this event at its downtown facility.

Supporting sponsor:
The Marcus Corporation Foundation, Inc.

Cost and Registration:
The cost to attend is $20 for MPC members, $25 for nonmembers.  Lunch is included. Seating will be limited.  Advanced registration and payment are required and may be done by booking below.  Checks may be mailed to the MPC at PO Box 176, North Prairie, WI  53153-0176.

Cancellations will be accepted up to 48 hours in advance for a full refund. Please contact Joette Richards at the Milwaukee Press Club at with any questions; or to pay by credit card, email or call 262-894-2224.

Event Sponsors

Presenting Sponsor

  • Foley & Lardner

Supporting Sponsor

  • The Marcus Corporation


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Bookings are closed for this event.

Corporate Members


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